How Does Your Web Hosting Choice Affect SEO
Rankings?
The online marketplace is constantly
expanding, and businesses want to see their websites at the
top of Google search results. In today’s world, SEO is
everything, and if a website does not rank on the first page
of Google, it is believed that it will go
unnoticed.
You can dominate your market once your site
shows above competition sites in search engines for terms
related to the products and services your company provides.
As a result, website owners invest a significant amount of
money and time on SEO work and research for their
sites.
Websites that run smoothly and quickly are more
likely to achieve higher Google search rankings. Fast
forward, you can achieve this if you host your site on a
high-quality hosting server, such as VPS hosting or a
dedicated server.
5 Hosting Factors That Can Affect
The SEO Of Your Website
Here’s an explanation of
how a bad web host affects your SEO rankings and why
choosing a reputable host is critical!
Factor #1:
Slow Website Speed
If you choose a low-cost web
hosting provider, your website may load slowly for visitors.
Aside from creating terrible client experiences, a slow site
will be penalized by search engines, causing your rankings
in results to fall.
A good web host will have a solid
networking architecture and not host too many sites on the
same servers, allowing your website to sprint.
Factor
#2: Failures in Database Connections
If you’ve ever
tried to visit a website and received an “Internal Server
Error” or “Database Connection Failed” warning, it
means the site is having trouble accessing the files
required to display content to you. It could be a
configuration problem, but it’s usually caused by too many
individuals accessing a database simultaneously.
This
might happen when a social media article or video goes
viral, and thousands of people try to see it simultaneously.
Good hosting has measures to prevent servers from becoming
overloaded – files are cached on alternate servers, and
popular sites can be offloaded to reduce the amount of
database access.
Factor #3: Shared
Hosting
Shared hosting may appear to be the most
cost-effective option, but keep in mind that cheap goods are
rarely good. Because you compromise hosting quality, a
shared host allows you to host several websites on a shared
server.
Google does not appreciate websites hosted on
a shared server since it violates SEO principles.
Furthermore, the most significant downside of shared hosting
is spamming. These low-cost hosting services serve
everybody, even spammers.
This inappropriate
neighborhood directly impacts the website’s rating and
authority. Furthermore, shared hosting does not give you
speed, dependability, or scalability. Still, the most
significant disadvantage of shared hosting is the absence of
security, resulting in data theft or compromising your
website.
Factor #4: Server Downtime
If your
website routinely experiences web server outages, this is
the first symptom of an untrustworthy web host. Downtime
harms a website’s general performance and hurts its SERP
and SEO.
Imagine the following: a website is
unavailable and does not appear in search results. So, what
occurs when a search engine receives a query for a
website’s relevant content? The search engine will not
locate that website, and the error will harm the website’s
SEO. Furthermore, it raises the bounce rate of that website,
which directly impacts its authority.
Factor #5:
Incorrect TLD
TLDs (top-level domains) are the parts
of the domain that come after the dot (e.g., .com, .net,
.org.) Despite efforts to popularize other TLDs such as .co,
most consumers still expect your website to have a .com TLD.
Using different TLDs makes your website more difficult to
remember and may result in a loss of traffic.
TLDs
have an impact on Google search engine ranks, but not
significantly. The TLD of a site is simply one of the
hundreds of ranking indicators used by Google to rank
websites, but adopting a.com TLD will improve your SEO
efforts because the name of your website is more memorable,
making it easier for users to share with others.
5
Things to Look for In An SEO-Friendly Hosting
If you
want to avoid server issues and page timeouts – and keep
users from returning to Google – you need a reliable web
host. Here is five crucial characteristics of an
SEO-friendly web hosting firm.
Server
Location – Ideally, you want that data center to be
as close to the majority of your site’s users as possible.
The greater the distance between your server and your site,
the longer it may take for your site to load.
High Uptime Guarantee – The percentage of
time your site is online and accessible is referred to as
uptime. The higher your uptime, the less likely it is that
users will visit your site only to discover it is down,
driving them back to search engines and potentially
jeopardizing your rankings.
Technology –
Most web hosts support popular apps, such as
WordPress, Magento, Joomla, Drupal, Zen Cart, etc. However,
check again if you use Ruby on Rails, MongoDB, or other more
complex platforms.
Responsive Support Team
– A decent host would provide free 24/7 support.
Check the operation hours of your possible host’s support
team and how you’ll be able to contact them.
Good Reviews – Reviews can provide a wealth
of helpful information. Look for hosts who repeatedly
feature on Top Web Hosts lists, and read the reviews to
ensure that the hosting package you’re considering will
provide you with what you require.
SEO-Friendly
Hosting is a Must in 2022
Performing good SEO is of
utmost importance to the success of an online business, but
don’t overlook the effect web hosting has on your search
engine rankings. A site that loads slowly, has frequent
downtimes or shares hosting services with known spammers
will certainly appear lower in search engine results than it
could do.
You will always face a trade-off between
price and quality. Still, ensure you find the right balance,
and don’t be afraid to spend more on SEO hosting when
it’s for the greater
good!
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